The Best Skincare Habits and Routine For Your 30’s

13 MIN READ

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Your 30s are a crucial time to reevaluate and adjust your skincare routine. As we age, our skin’s needs change, and our bodies naturally slow down collagen production, which helps shed old skin cells. This decrease in collagen can lead to new concerns like fine lines, uneven skin tone, and dryness. By adopting a targeted skincare routine in your 30s, you’re not only nurturing your skin’s health and maintaining a youthful appearance today, but you’re also preventing further damage and premature aging in the future.

Table of Contents

Why Your 30s Are A Critical Time for Skincare

During our 30s, several biological changes occur in our skin. Collagen production decreases by around 1%, leading to reduced elasticity and firmness. Additionally, our cell turnover rate declines with age, causing dead skin cells to stick around longer, which results in dullness. Lower estrogen levels due to dropping hormone levels impact the skin’s moisture and thickness. Therefore, the skin’s sensitivity often increases as its protective barrier function weakens.

These changes make the skin more vulnerable to showing early signs of aging such as fine lines, wrinkles, dryness, uneven texture, enlarged pores, adult acne, and sensitization. Adopting preventative anti-aging skincare habits in your 30s will help in combating these concerns.

The Most Common Skin Aging Signs in Your 30s

Here are typical skin concerns that start to pop up in your 30s:

  • Fine lines and wrinkles: These are caused by collagen breakdown and show up first around the eyes, lips, and the forehead.
  • Dull, uneven skin texture: Slower cell regeneration leads to a rough and dull surface.
  • Increased dryness: Declining estrogen thins the lipid barrier, reducing hydration.
  • Enlarged pores: Loss of collagen and elastin causes pores to loosen and appear larger.
  • Adult acne: Hormonal fluctuations and genetics can trigger breakouts.
  • Sensitivity: Skin becomes more reactive and prone to redness as its moisture barrier weakens.

Addressing these concerns proactively is essential for maintaining a youthful complexion throughout your 30’s and beyond. An anti-aging skincare routine tailored to your skin’s needs can prevent signs of aging. Follow these tips for creating an effective skincare routine in your 30s:

Find a Gentle Cleanser

Consider your skin type, dry or sensitive skin will benefit most from fragrance-free, cream-based cleansers. Oily or acne-prone skin might do better with a gel cleanser. Ingredients such as hyaluronic acid, ceramides, and aloe vera are all known for being gentle and hydrating. While ingredients such as Sulfates (SLS and SLES) can strip and irritate the skin. Fragrance and alcohol based cleansers can also be problematic for sensitive skin.

Burt's Bees Sensitive Solutions Gentle Cream Cleanser
Burt’s Bees Gentle Cream Cleanser with Aloe

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Skin Type: All

Size: 6.0 Fl Oz


Helps improve your skin’s moisture barrier, when used daily as directed, by removing dirt, oil and makeup without stripping the skin of crucial moisture. This 98.9% natural origin cream cleanser includes nutrient-rich botanicals and is formulated without parabens, phthalates, petrolatum or SLS.

Use SPF Religiously

Use a broad-spectrum sunscreen with SPF 30 or higher every day, even on cloudy days. Apply sunscreen generously to all exposed areas, including your face, neck and ears. Reapply sunscreen every two hours, or more often if you’re sweating or swimming. Find a sunscreen you like! There are many lightweight, oil-free options available that won’t feel greasy. By making sunscreen a daily habit in your 30s, you’re investing in the health and beauty of your skin for years to come.

CeraVe Hydrating Mineral Sunscreen
CeraVe Hydrating Mineral Sunscreen SPF 30

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Skin Type: All

Size: 1.7 Fl Oz


Universal tint for all skin tones that instantly leaves skin with a healthy glow and offsets the white-cast typically associated with mineral sunscreens. Lightweight, non-greasy feel.

Exfoliate Regularly

As we enter our 30s, our skin cell turnover rate slows down. This means dead skin cells tend to linger on the surface, making your skin look dull, rough, and dry. Regular exfoliation gently buffs away these cells, revealing the brighter, healthier skin underneath.

Exfoliation can also help address uneven skin tone caused by sun damage or hyperpigmentation. By removing the top layer of skin, it encourages the production of new, evenly pigmented cells. Harsh scrubs can irritate your skin, opt for chemical exfoliants with AHAs (glycolic or lactic acid) for gentle but effective removal of dead cells. Sensitive skin might benefit from exfoliating 1-2 times a week, while oily skin might handle 2-3 times. Always listen to your skin and adjust accordingly.

Aveeno Positively Radiant Brightening Scrub
Aveeno Positively Radiant Brightening Scrub

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Skin Type: Normal

Size: 7.0 Fl Oz


The unique formula of this brightening facial exfoliant scrub contains moisture-rich soy extract & naturally derived granules designed to gently exfoliate & cleanse, while removing dirt, oil and bacteria.

Also read: 15 Skincare Tips and Secrets for Healthier Looking Skin

Include Neck and Chest

These areas often get left out of our skincare routine, but they age just like our face. The skin on your neck and chest, also called the décolletage, is thinner and easier to irritate than your face. It also doesn’t have as much natural oil, so it can dry out more easily and show wrinkles, crepey lines, and sun damage faster.

Add Antioxidant Serums

Vitamin C: This antioxidant neutralizes free radicals that damage skin cells and contribute to collagen breakdown. It also helps stimulate collagen production to keep your skin firm and plump.

Niacinamide: Another multitasking ingredient which also offers antioxidant benefits to fight free radicals. Additionally, it helps strengthen the skin’s barrier, improving hydration and reducing the appearance of wrinkles.

Peptides: These are short chains of amino acids, the building blocks of protein. Certain peptides can signal to the skin to produce more collagen, leading to increased firmness and elasticity.

InstaSkincare Niacinamide Exfoliating and Brightening Facial Serum
InstaSkincare Niacinamide Exfoliating and Brightening Facial Serum

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Skin Type: All + Sensitive

Size: 2.0 Fl Oz


Niacimide face serum minimizes wrinkles & fine lines, smoothing & firming skin. Enjoy deeply hydrated, nourished & more plumped skin with serum for large pores. Noticeable effect appears within 14 days of niacin face serum regular use.

Use an Eye Cream

The skin around your eyes is much thinner and more delicate than the rest of your face. This makes it more prone to dryness, fine lines, wrinkles, and puffiness. While a good general moisturizer is important, an can eye cream can be formulated specifically to address these concerns. While eye creams can address existing concerns, they are especially helpful for prevention. Starting a gentle eye cream in your 30s can help hydrate the area and potentially delay the appearance of wrinkles and fine lines.

CeraVe Eye Repair Cream
CeraVe Eye Repair Cream

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Skin Type: All

Size: 0.5 Fl Oz


 Helps reduce the appearance of dark circles and puffiness in the under eye area. Brightening cream with a non-greasy finish that leaves under eyes looking hydrated, smooth, brightened, and more awake.

Moisturize Day and Night

Your skin’s needs change throughout the day, therefore using a moisturizer both day and night offers different benefits such as:

Daytime Defense: During the day, your skin is exposed to various aggressors like pollution, UV rays, and dry air. A daytime moisturizer should ideally provide a layer of hydration to help your skin maintain a plump and healthy appearance. For oily or acne-prone skin, a daytime moisturizer can be lightweight and oil-free to help control shine.

Nighttime Repair: Your skin goes into repair mode at night. Night formulas tend to be richer and creamier, providing deeper hydration and nourishment as your skin repairs itself from the day’s wear and tear. Nighttime is a good time to address sensitivities or dryness. Look for ingredients like ceramides or hyaluronic acid for added soothing and moisture-locking benefits.

CeraVe PM Facial Moisturizing Lotion Night Cream
CeraVe PM Facial Moisturizing Lotion | Night Cream

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Skin Type: All

Size: 3.0 Fl Oz


 Use Cerave PM facial lotion as the last step in an evening skincare routine. If layering with an eye cream, moisturizer or facial serum, apply the Cerave night lotion after other product applications have been fully absorbed.

Introduce Retinoids

Retinol is a powerful ingredient derived from vitamin A that boasts impressive benefits for your skin, but it can be a little tricky to introduce into your routine. Here’s why it’s so effective and how to navigate the initial adjustment period:

Collagen Booster: Retinol is a proven collagen stimulator. Collagen is a protein that provides your skin with structure and elasticity, keeping it looking plump and youthful. As we age, collagen production naturally slows down, leading to wrinkles and fine lines. Retinol helps combat this by encouraging your skin to produce more collagen, resulting in a firmer, smoother appearance.

Fights Sun Damage: Retinol can also help diminish the appearance of sun damage, such as wrinkles, age spots, and uneven skin tone. It works by increasing cell turnover, which helps shed damaged skin cells and reveal healthier, brighter skin underneath.

Minimizes Pores: Retinol can help keep pores clear by regulating oil production and preventing clogged pores that lead to breakouts.

Tree of Life Retinol Serum Renew + Firm
Tree of Life Retinol Serum Renew + Firm

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Skin Type: All

Size: 2.0 Fl Oz


Tree of Life serum’s powerhouse ingredient is retinol, a form of vitamin A known for fast-forwarding skin cell renewal. This ingredient in our serum for face anti aging is your ally for a firmer, smoother complexion that defy the years.

While retinol is a superstar ingredient, it can cause irritation, especially when you first start using it. This is because it accelerates cell turnover, which can disrupt your skin’s natural barrier function in the short term. Begin by using a retinol product 2-3 times a week at night. This allows your skin to gradually adjust and reduces the risk of irritation. Retinol can be drying and increases your skin’s sensitivity to sunlight. Always wear sunscreen with SPF 30 or higher every day, even on cloudy days.

Don’t Neglect Your Lips

As we age, our lips, like the rest of our skin, become more susceptible to dryness and dehydration. This can lead to dryness, cracking and a less than kissable appearance. A simple three-step routine can keep your lips soft, supple, and protected throughout your 30s:

Step 1 – Exfoliate: Apply a small amount of a lip scrub formulated with gentle exfoliating granules, like jojoba beads or sugar granules. Massage the lips in circular motions for no more than 30 seconds. Avoid excessive pressure or scrubbing, as this can irritate the delicate lip skin. Rinse with warm water, and pat dry with a damp washcloth. Once or twice weekly exfoliation is sufficient for your lips.

Step 2 – Hydrate and Nourish: Exfoliation can remove protective oils, rehydrate your lips with a lip balm or ointment packed with hydrating ingredients.

Step 3 – Overnight lip mask: You can buy or create your own lip mask at home! Look for natural ingredients like honey, known for its humectant properties, and coconut oil, rich in fatty acids.

ANAiRUi Lip Balm Mask&Lip Scrub Set
ANAiRUi Lip Balm Mask&Lip Scrub Set

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Skin Type: All

Size: 0.35 Fl Oz


This is a peach & collagen combined lip care products includes exfoliating lip scrub and lip sleeping mask, work to soften and remove the aging cuticle of the lips, but also moisturize the lips.

Consider Facial Oils

Facial oils are packed with concentrated emollients and fatty acids, can help replenish lost moisture and create a protective barrier on the skin’s surface. This barrier helps prevent dehydration and keeps your skin looking plump and supple. Facial oils come in a variety of formulations, each with unique benefits:

  • Jojoba oil: Mimics your skin’s natural sebum, making it ideal for oily or acne-prone skin as it balances oil production without clogging pores.
  • Squalane oil: Lightweight and easily absorbed, squalane oil hydrates without feeling greasy. It’s suitable for most skin types.
  • Rosehip oil: Rich in antioxidants and vitamin A, rosehip oil can help reduce wrinkles, hyperpigmentation, and promote skin cell renewal.
  • Argan oil: Packed with vitamin E and essential fatty acids, argan oil nourishes dry skin and may help improve elasticity.
Cliganic Organic Jojoba Oil
Cliganic Organic Jojoba Oil

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Skin Type: All

Size: 4.0 Fl Oz


100% Pure, Single Ingredient Oil – Cliganic organic jojoba oil is a single-ingredient product. No synthetic additives. The Jojoba Carrier Oil has remarkable effects on the skin, scalp, beard and hair, and It can be used for all skin types. Light-weight, Unrefined and fast absorbing, it’s gentle enough to be used on even the most sensitive skin.

Facial oils can actually help other skincare products work better. When applied after water-based products like serums and moisturizers, the oil forms a seal, trapping those beneficial ingredients closer to the skin and allowing for deeper absorption.

Try Facial Massage Tools

Jade rollers and gua sha tools have become popular skincare gadgets touted for their ability to sculpt, de-puff, and brighten the skin. While scientific evidence is limited on their dramatic claims of facial transformation, they can offer some benefits when used correctly, particularly when incorporated after applying serums. Here’s a closer look at how these tools can work:

  • Boosting Circulation: Both jade rollers and gua sha tools utilize a gentle massage technique that can improve lymphatic drainage. This is your body’s natural waste removal system, and stagnation in the lymphatic system can contribute to puffiness and a dull complexion. By gliding the tool over your skin, you can encourage lymphatic drainage, potentially leading to a reduction in puffiness and a more invigorated appearance.
  • Enhancing Product Absorption: When used after applying serums or other topical skincare products, jade rollers and gua sha tools can help with product penetration. The massaging action can help break down any product residue on the skin’s surface, allowing the beneficial ingredients in your serums to reach deeper layers of the skin. This can potentially improve the effectiveness of your skincare routine.
Elite Brazilian Rose Quartz Face Roller & Gua Sha Set
Kate Eve Elite Brazilian Rose Quartz Face Roller & Gua Sha Set 

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Color: White, Pink, Rose Gold

SBrand: Kate Eve


Premium rose quartz crystal contains many natural minerals and remains cool for a longer period of time. It is more durable than jade or other soft stones, making it 100% safe and bringing out the natural radiance of your skin.

It’s important to remember that using these tools with the proper technique is crucial to see any benefits. There are many tutorials available on YouTube that demonstrate how to use jade rollers and gua sha tools for facial massage. These tools should be seen as a complement to your existing skincare routine, not a replacement for essential steps like cleansing, moisturizing, and sun protection.

The Optimal Order of Skincare Products

Following a tailored skincare routine consistently in your 30s will help maintain a more youthful, healthy and nourished complexion for years to come. Here is how you can apply your skincare products in an optimum order to maximize their effectiveness:

  1. Cleanser
  2. Exfoliator
  3. Toner
  4. Serum
  5. Eye cream
  6. Moisturizer + neck cream
  7. Sunscreen

Layering thinner to thicker formulations allows key ingredients to fully absorb. Always apply SPF as your final morning step.

Also read: The Best Skincare Habits and Routine For Your 40’s

Shop Asian Beauty for Skincare Essentials

Many Asian beauty products have gained popularity for their innovative formulations that target concerns like aging. These products often emphasize gentle hydration alongside the use of active ingredients. This combination can be ideal for those with sensitive, mature skin. If you’re in your 30s and looking for effective yet gentle skincare, consider exploring brands like SK-II, Sulwhasoo, and Tatcha, known for their luxurious formulas. COSRX offers a fantastic option for those seeking effective skincare at a more accessible price point.

COSRX Niacinamide 15% Face Serum
COSRX Niacinamide 15% Face Serum

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Skin Type: Oily, Acne Prone, Combination

Size: 0.67 Fl Oz


 Refine Pores, Smoothen Skin, Relieve Redness. The Niacinamide and Zinc PCA instantly improves skin texture and radiance by reducing excess oil and minimizing pore sizes.

The Takeaway on Caring for Your Skin in Your 30s

  • Collagen breakdown and slowed cell turnover lead to increased fine lines, wrinkles, dryness and dullness in your 30s.
  • It’s vital to be proactive and use targeted anti-aging skincare ingredients like retinol, vitamin C, hyaluronic acid and SPF.
  • Tailor your routine to your specific skin concerns and consistently care for your skin morning and night.
  • Asian beauty products offer gentle yet potent anti-aging formulations perfect for your 30s.

With some tweaks to your routine and vigilant daily care, your skin can stay smooth, supple and glowing well into your 30s and beyond. What steps will you take today to invest in your future skin health?